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Harley Burn

harley@harleyburn.net

Experience

Developer & Strategic Partner

2023 - Present Various Companies, Contractor
  • Leading creative direction, development, and growth strategies that capture organic demand.
  • Designing and developing interactive content for B2B enterprises in finserv and adtech sectors.

SEO & eCommerce Lead

2022 - 2024 Proof / Notarize
  • Led content strategy and SEO / CRO optimizations which drove a 290% increase in user signups.
  • Strategized, designed, and built a forms directory to capture notarization use cases organically.
  • Crafted growth and partnership strategies which consistently grew monthly retail users in 2023.
  • Built systems for programmatic classification of notarized documents and use cases by location.

SEO Associate

2021 - 2022 Thrasio
  • Executed on-page SEO & technical SEO for all of Thrasio’s direct-to-consumer product portfolio.
  • Managed SEO, migrations and localization for the corporate site and financial services portfolio.
  • Tightly collaborated with brand managers, designers, and copywriters on marketing strategy.

SEO Specialist

2020 - 2021 Sweetwater
  • Achieved hundreds of #1 SERP rankings for Sweetwater’s most competitive search terms.
  • Consistently drove +8% Month-over-Month organic growth for priority product pages.
  • Automated monthly SEO analysis, performance reporting and cross-department workflows.

Marketing Coordinator & Visual Designer

2020 - 2020 Jubitz
  • Strategized and created blog content during the pandemic, driving +766% YoY organic growth.
  • Developed high converting website and sales assets for the Jubitz Fleet Services department.

SEO & Content Strategy Intern

2019 - 2020 CD Baby
  • Optimized evergreen content on the DIY Musician blog, driving 8% quarterly growth in Q1 2020.
  • Improved CD Baby’s website and content architecture via implementing a topic cluster model.
  • Conducted a 1,200+ page content audit critical to improving average SERP rank by 3 positions.

Skills

  • Frontend (React, TypeScript, Vanilla JS)
  • Backend & Fullstack (Node, SvelteKit, PHP, .NET)
  • CMS & CRM Management
  • Process Automation
  • Project Management
  • GTM Strategy
  • Search Engine Optimization
  • Conversion Rate Optimization
  • Layouts & Typography
  • UI Design
  • UX Copywriting
  • Motion Graphics
  • Video Editing
  • Audio Engineering